7.10: Use the right language

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Aim: To identify useful words and phrases, and the appropriate style that will support your presentation and make it easy to understand. The language we use to put our message across can help or hinder our communication with the audience. Below are some useful phrases you can choose during your presentation to help reinforce and clarify your content.

Identify

Useful phrases

Opening

Subject
”Let’s look at how to save money without losing motivation.”

Question
”Can we accept the negative side effects of… to… ”

Shock
”This year’s loss will be even greater than last year’s!”

Imagine
”Imagine that we have increased…”

Paradox
”The more we advance, the more we isolate ourselves.”

Activate
”Write down the first three words that come into your head when I say, ”empowerment”

Promise
”By the end of this presentation you will be able to decide between two clear proposals for the future of…”

 

Signposting

Organizing
”Let’s divide the subject into three sections…”
”Firstly, we should deal with…”
”Secondly, we need to look at…”
”Finally, let’s consider….”

Linking
”As we will see…”
”As I will show later…”
”We’ll be looking at this later on.”
”As you will remember….”
”As mentioned earlier…”

Changing
”Let’s now turn to…”
”If we now look at…”
”Having dealt with the question of…”
”Moving on to…”

Connecting
”and… then… so… and so… next… after that… however… but…
and yet… subsequently… consequently…”

Highlighting
”The thing to remember is…”
”What we have to realize is…”
”We sometimes forget that…”
”Strangely enough…”
”Funnily enough…”

Restarting
”I think that answers your question.”
”So, getting back to the question of…”
”As I was saying…”

 

Closing

3 Points
”So we will…, then train people to use it in the best way and, based on this, integrate…”

Future
”This decision will ensure our role into the next century.”

Surprise
”To celebrate our success, we will be inviting you all for dinner.”

Appeal
”With your commitment and energy we will succeed. Let’s go for it!”

Feelings
”Together we can do it. We’ve done it before, we can do it again!”

More useful phrases you can find in Appendix 2.

Love cats

Suggested default style:
  • Keep your sentence short
  • Use active verbs
  • Give concrete examples
  • Keep your language modern and conversational
  • Use ”you” and ”your” unless you are sure that the audience will understand it.
12 of the most persuasive words
  • You
  • Money
  • Save
  • New
  • Results
  • Easy
  • Health
  • Safety
  • Love
  • Discovery
  • Proven
  • Guarantee

Activity
Question: Can you think of any other words that you find particularly persuasive? Write down these words. Discuss and share them with your group.

Mom!

Practice signposting by connecting the different parts of a presentation. Watch this video to help you understand the exercise.

Instructions for students:
Watch this video to help you understand the exercise.

 

< Back to 7.9
Practice giving a presentation
        Next to 7.11 >
Be creative