Aim: To learn how to create and present visuals that enhance your message.
Here are some GOLDEN RULES that you should follow:
DON’T use them to:
- Take attention away from you
- Present a simple idea that can be explained verbally
- Reinforce a verbal massage
- Stimulate interest
- Focus audience attention
- Present complex relationships that are difficult to visualize
When producing any visual aid, regardless of the medium, always remember: K.I.S.S.
- No more than 5 digits
- No more than 6 lines
- Restrict number of colors
- Black and Blue for writing
- Red for highlighting
- Avoid yellows and oranges.
Tips for preparing visuals
- readable for people at the back of the room
- use upper and lower case letters as this makes the word easier to read
- avoid abbreviations that are unfamiliar to the audience
- write all text horizontally
- keep the writing or drawing on charts and diagrams to a minimum
- use only key words
- leave some information off the visual which you can then write in as you explain it
- use charts for impact and to convey your message
- use pie charts instead of written percentages
- use graphs for trends and changes over time
- use bar charts for comparisons
- use arrows instead of words to show relationships
- use larger lettering or a different color to highlight key words
- highlight specific items you wish the audience to focus
- display a simplified visual summary of complicated tables of information
- black is the conventional color for lettering, diagrams, outlines, etc., but black is not the only color available
- use color to separate or distinguish one set of information from another
- be careful what colors you use; for example, yellow is often difficult to see
- use color to billboard or highlight
- use the same style and sizes of letters on all charts and transparencies
- do not mix type written and hand written letters on the same transparency
- use colors in the same way throughout your presentation
Tips for Using Visuals
- Ask yourself “Is this visual really necessary?”
- Remember that any visual aid can also be a distraction from the speaker and the message.
- Never show more than one slide per three minutes of presentation; space them at first, more frequently towards the end.
- Pause after showing a visual for the first time to allow the audience to take in your message.
- Do not talk to the slides or keep looking at it over your shoulder.
- Avoiding using a pointer; if you really need to do not wave it around.
- Indicate on your notes exactly when you are going to show each visual.
- Make sure that your notes are visible and easy to read from wherever you are likely to stand.
- Always have examples prepared in your notes in case your mind goes blank.
- Always rehearse fully each visual as you plan to do during the actual presentation.
Prepare 3 visuals for a 10-minute presentation in which you will try to convince your audience of a suggestion for improvement to their lives.