7.8: The Seven Steps of a Presentation

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The importance of preparation
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Practice giving a presentation

 

Instructions for students:
Watch the video with Chris in which he explains the 7 steps of a presentation.

Step 1: Establish the Aim
Step 2: Audience Audit
Step 3: Structure the Presentation
Step 4: Content
Step 5: Introductions
Step 6: The Mini-Summaries
Step 7: The Main Summary

Step 1: Establish the Aim

To ensure success, you need to know what you want your presentation to accomplish.

Having a specific aim will keep the presentation to the point, and help to limit your supporting materials to those that are truly meaningful.

Each point in the presentation should be there only because it helps to put your proposal across more convincingly. Keeping your aim and your audience(s) in mind helps you to keep your presentation lean and purposeful.

To reduce your preparation time and increase your control, begin organizing from the desired end result, i.e. What you want the audience to do as a result e.g. to take action/to sign-up/to change their attitude/to ask for more information/to get them to act…

Ask yourself what you have to do to achieve this end result.

Use the formula:

I need to ……….

so that they ……….

 

Step 2: Audience Audit

The clearer you are about your audience, the better you can achieve your aim – try to think like your audience.

Ask yourself open questions:

Such as:

Why are they coming?
What is your motivation?

Who may influence the group?

What is their experience?
What is their expectation?
What do they need to know?
What is their perception of you?

How much do they need to know?
How long have I got?
How will they decide (if they have to decide)?

When will they make a decision (if they have to make a decision)?

Where will the presentation be held?
 

Step 3: Structure the Presentation

You can effectively communicate a message, an idea or a change using a simple structure. For a printable version refer to Appendix 1.

  Download as PDF

 

Step 4: Content

Instructions for students:
Brainstorm possible content around your themes, then assemble in order;
Be ruthless leaving out anything irrelevant.

 

Step 5: Introductions

There are 2 steps that you should follow here:

  Download as PDF

 

Step 6: The Mini-Summaries

An important process throughout the presentation is to summarize.

This keeps both you and your audience aware of where you are.

The most important summaries are the end of each theme to SIGNPOST the end of one theme and the beginning of another.

  Download as PDF

 

Step 7: The Main Summary

This is a repeat of the introduction. The most important ingredient is the next action:

  Download as PDF

 
< Back to 7.7
The importance of preparation
        Next to 7.9 >
Practice giving a presentation